An Introduction to SEO

SEO stands for Search Engine Optimization. In a last decade or so, the digital marketing arena has bloomed solely on the basis of SEO. This science is almost predicting a website or project’s future. We will look at  defining principles of SEO in this article.

The Principles of SEO

First question that we need to ask ourselves is that how come SEO has become such a major player in the game?  In an attempt to answer this question, let us look at a scenario.

SEO is a complete science in the world of digital marketing. We can explain its essence in a very simple way. You are launching a new perfume brand. You want masses to buy your product, right? But how do you get them to know that YOU have a perfume brand of your own along with millions of other perfume brands?. You advertise. But your approach to advertisement is all that matters Maybe you have invested a lot but your product is still not appearing in top links displayed by Google when people search “Best perfumes”. This is where Search engine optimization comes into play.

Imagine a situation where you are sitting in friends and one brand is under discussion. You like that brand, so you repeatedly talk about it, using different adjectives every time. Hence, by doing so, you create a cloud of good will about a certain brand. Doing SEO is no different. According to Scott Keever, from Scott Keever SEO, “you write about your product in a way that convinces a customer that there is no other better perfume available than yours in the market.”

So it all comes down to this. Just like there is a an expert in a group who rates perfumes, search engines also rate or show the top products at the top. To get your product in the top ranks, you have to do a lot of talking, or simply, you have to do Search engine optimization. It is all because we thrive upon search engines in the digital world.

 

SEO is often done through keywords, content, header styles, and descriptive Meta fields that make it easy for the “crawlers” that search engines use to make sure the most relevant pages are at the top of search results.

So Many Questions With SEO

Now your mind must be asking  all sorts of questions like how do you do it, what do you do to get your page amongst the top links displayed on first Google page, are you good enough to do SEO all by yourself or not? Well, SEO is becoming diverse with each day passing. Some years back, it was all about content writing and keywords and all that. But with the evolution of social media, things have changed pretty much. No longer are you only concentrating upon what is important to you. You have to manage the popular trends as well. Hence for a beginner, it is always worth reading an introductory help book which can provide a guideline. Once you get an initial push, things automatically become smooth.