One study recently published out of Cambridge has figured out the best and most effective marketing strategies for a dentist. If you are a Dentist and things in promotion sector are not going great, you need to revisit your strategy. Maybe you are not investing in the right direction. Well, now we have evidence to show us the most effective ways to grow your practice. Here are top 5 marketing ideas which can give a boost to your dental business.
Top 5 Marketing Strategies For Dentists
Know your people:
There is no better way to engage people in conversations about your clinic then actually interacting with the people. You have to be a bit more social than the usual. Talk more about your clinic in social gatherings.
Have a blog of your own:
If you cannot write about the stuff you do, how do you expect people to come to your clinic? It is not compulsory, but it will be very nice if you can update a blog daily, which mostly concerns your clinic and profession. By doing this, you’ll also start to show up for dentist related search terms in your city. For example, if you’re a dentist in Stockton, CA, and a potential client searches for dentist Stockton, you want your business to show up first because you’ll get a lot more clients that way. By blogging on a daily basis, you’ll have a much better chance of showing up higher in Google.
If you can manage it, kick off with bit of an incentive. A 10 percent discount in the first month sounds very manageable and feasible as well. It will leave a nice impression about your approach to the patients and will also be lucrative, hence attracting more and more patients.
Using the power of Social media:
No one can under estimate the power of social media. Twitter, Facebook, Instagram are the more common sources of knowledge and information these days. You can create official handles of your Clinic on each of these networking sites and attract more and more audience. It needs time, understandable, but once you get in the lime light, you have eye balls following you, which is how a business develops these days. For example, this YouTube video has over 37 million views. Not bad for one video.
Ask your patients to review your clinic and spread the word around a bit. They can review it honestly, tell them. Whether they choose to review on social media or simply by talking about it, either way it will help your cause. Publicity cannot be attained without public’s wagging tongues.
Along with following these tips, think about some other tricks as well such as SEO of your webpage and putting advertisements on your web site. These are proven marketing tips which, we hope you liked!